Much to our surprise, we “Googled” the Neundorfer name recently and, lo and behold, the search results turned up some of our competitors as “sponsored links” (at the top of the list - ahead of Neundorfer - and/or on the right hand side).  That’s right - these competitors are actually paying to buy the Neundorfer name as a Google AdWord to drive traffic to their own sites. Go figure. Guess these guys need the Neundorfer reputation for the best APC products and services to sell their own stuff. We think it’s confusing for customers who type in Neundorfer to get somebody else’s web site. We also wondered if it’s legal…

Turns out that GEICO brought a lawsuit against Google on this very topic, for selling AdWords to their competitors. So far, the legal system has ruled in favor of Google as long as the competitors don’t do anything to mislead customers into perceiving that they are or represent GEICO. Incredible as it may seem, this practice is apparently legal, at least for now - but it certainly doesn’t seem to be on ethically high ground.

You may not always see our competitors pop up when you “Google” Neundorfer since it seems they only budgeted a certain amount to buy our name. We wanted our customers to know that, as always, you can reach the “real” Neundorfer through our web site at www.Neundorfer.com or give us a call at (440) 942-8990.